Meet Aish.com

Aish.com is the leading Jewish content website, with an average of 1,000,000+ monthly user sessions and 260,000 unique email subscribers.

The website’s goal is to give every Jew the opportunity to enhance his or her Jewish experience in an atmosphere of open inquiry and mutual respect.

Aish.com’s impact has been far and wide. A recent survey found that 86% of visitors said that the website’s content has inspired them to do more Torah learning, and 75% said that Aish.com has provided them with deeper Jewish Pride, expanded learning and a sparked interest in Jewish wisdom.

As a non-profit organization, Aish.com relies solely on private support to continue providing its wide range of quality content.

With the important impact the Aish team wants to make, they knew they needed to grow their email lists, promote upcoming events, and increase donations.

David Muller, senior manager of digital marketing at Aish, reported that before using OptinMonster, they were getting very few email signups for how much website traffic they had. Most of the time, they were getting fewer than 50 signups a week out of thousands of visitors. But he knew the potential was there for more.

“We have a lot of visitors coming to our site on a daily basis. A conversion rate of 5% when we have 25,000 daily visitors can bring us a lot of signups!”

Let’s see whether OptinMonster helped raise that conversion rate.

How Aish.com Uses OptinMonster

To bring the best content from Aish directly to Jewish readers around the world, the organization launched a new campaign driving Whatsapp signups.

In just 7 days, the campaign was seen by over 90,000 visitors, with a conversion rate of precisely 5%.

The campaign’s design and call to action are simple but effective. This campaign targeted users who engaged with the website for more than 15 seconds.

And perhaps most importantly, Aish used OptinMonster’s display rules to exclude certain visitors. Specifically, visitors who were already email subscribers did not see this campaign.

Why would they do this, you ask?

Two words: User experience.

How annoying is it to be offered something you already have? Aish didn’t want to pester existing subscribers who were already getting content through email. So they used a unique UTM to identify visitors who clicked to a page from email and set display rules to hide this campaign from existing email subscribers.

They also left out visitors from New Jersey. Now, that’s not because there’s anything wrong with New Jersey! But they were running another location-specific campaign for that state and didn’t want to dilute that messaging or bombard New Jersey visitors with too many popups.

To promote this local initiative, Aish used OptinMonster’s geolocation targeting to show this campaign only to visitors from New Jersey. Which makes sense, because it’s most relevant to those users.

With this precise targeting, the campaign netted a 5.15% conversion rate in just 30 days.

For the Passover holiday, Aish.com partnered with JamieGeller.com, founded by Aish’s CMO Jamie Geller, to grow both email lists.

This OptinMonster campaign targeted readers of Aish’s food-focused “Jewlish” category and was hidden from posts in the “history” category. Again, it’s not because history buffs don’t want delicious Seder recipes! But the history-focused posts had their own special offer that this promotion didn’t want to compete with.

This campaign has converted 5.97% of visitors in just a few weeks leading up to Passover.

Through these signup campaigns and others, Aish.com started seeing 500+ email signups every week. That’s a 10-fold increase from before OptinMonster!

Finally, as a nonprofit, Aish.com needs to fundraise to continue making an impact. They used split testing to try out different variations to make their fundraising campaigns as effective as possible.

This version has a clear benefit statement and calls to action for donations.

But not surprisingly, the humor of this version proved to be the winner.

OptinMonster makes it super easy to run split tests like this. Create new variations with a single click and automatically track and compare performance.

The results speak for themselves. “We ran a 3-day fundraising campaign, and the OptinMonster popup brought in over $18,000 for our organization,” says Muller.

Results

With targeted messaging and display rules, Aish.com was able to:

• Gain 500+ new email subscribers per week, compared to less than 50 a week before
• Convert over 5% of visitors on all active campaigns
• Raise over $18,000 for the organization in 3 days

Summary

To get the kind of results that Aish.com has seen, you need to think about your website from your readers’ point of view.

Just because you have a fundraiser campaign or special event to promote doesn’t necessarily mean that’s what an individual visitor is most interested in. Too many popups that aren’t relevant are distracting at best and a major turnoff at worst.

But when you match your offers to the needs and interests of your readers, you can skyrocket your conversion rate, just like Aish.com did.

With OptinMonster’s advanced targeting and trigger rules, it’s easy to show the right message to the right reader at the right time. You can target campaigns based on:

• Page or category visited
• Geolocation
• UTM tags
• and much more!

Check out how PodBike also used geolocation targeting to grow their email list by 18.22%.

You can also learn more about geotargeting and how to use it for conversions.

I could not believe how many email signups we were getting on a weekly basis just from Optinmonster. It’s really a no-brainer for our organization. It is super easy to use and set up. Easy connections to our email marketing software and Google Analytics enables us to get a ton of data about our leads and easily integrate Optinmonster data into our broader marketing reporting. When it comes to organic lead generation for our organization, OptinMonster is the driving force.

David Muller, Senior Digital Marketing Manager, Aish.com

Meet Nick Gray

Nick Gray is a natural-born entrepreneur. After building and selling a few companies (including Museum Hack), he started a personal blog where he shares life hacks, business tips, and reviews.

He’s also the owner of this How to Host a Party website, and author of “The 2-Hour Cocktail Party“, a book with step-by-step instructions on how to host parties to meet new people, strengthen existing relationships, and become the person everyone wants to know.

Why did Nick choose OptinMonster?

Nick’s personal blog was getting hundreds of visitors daily, but almost no one subscribed to his newsletter.

More specifically, his email list was growing by only 3 or 4 subscribers per week.

The vast majority of his traffic was wasted. Hours of research, content creation, and planning going down the drain for no good reason.

Something wasn’t right.

His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under.

He was using basic WordPress forms placed at the footer of his website and hardcoded at the bottom of each article.

Despite all this, the results were not showing.

And not because his newsletter wasn’t fabulous. Not at all.

He was getting constant praise from his subscribers, telling him how great his emails were.

The problem was related to the journey his visitors were going through on his website, not to the value of his content.

And since OptinMonster is the best software on the market for creating amazing user experiences that lead to conversions… he took a different approach and went all in.

How Nick Gray Increased Conversions by up to 1000%

Armed with an OptinMonster account, and a new strategy in mind, his sole goal was to get people to sign up for his Friends newsletter.

The Friends newsletter is a place where he writes about general stuff you would write to a friend… things like new business books, great movies, or interesting articles he read.

He started by replacing ConvertKit forms with OptinMonster.

While ConvertKit doesn’t tell him what URL someone signed up on, OptinMonster does.

So from the very start, he saved time, because he didn’t have to make a new campaign for each blog article he published.

He created a Yes/No popup campaign that was displayed on a specific blog post where he talked about business tips.

The popup offered a PDF copy of his Strategic Coach notes, sent straight to their inbox.

If they accepted the offer, they had to opt-in to his newsletter in order to get access.

This popup boosted his conversion rate from under 1% to 6.33%!

A 600%+ increase!

How? He displayed a personalized campaign to a segment of his audience that was interested in that topic, at the right time, with the right content.

Here’s another example of how he grew his email list with OptinMonster.

Instead of showing the campaign right when a user visits the article, Nick decided to show the campaign 15 seconds into the interaction. That way, the user has time to skim through the page and see if there’s anything of interest there.

This Yes/No popup campaign had a conversion rate of 7.33%!

That’s MUCH higher than the previous average of under 1%.

Why?

Because he targeted the right audience with content that’s valuable, after giving them enough time to explore the page.

His campaigns are also very clear, and to the point.

The copy is simple, and tells people exactly what they are getting into.

Being truthful builds trust with this audience. And this trust shows in the results…

Results like a whopping 10.59% conversion rate for this campaign promoting his new book, “The 2-Hour Cocktail Party.”

Great design, and straight-to-the-point copy. Absolute killer in terms of results.

The “trick” behind all these campaigns is personalization.

And that’s one of the things Nick appreciates about OptinMonster: the ability to improve his funnel using personalized data provided directly by his readers.

Results

• Nick Gray increased conversion rates from the average of 1% to 7-10% for multiple campaigns!
• Nick Gray increased his monthly subscriber count by 600%!

How You Can Increase Conversions Following in Nick’s Footsteps

First things first, you need to have a good understanding of your audience.

Create an in-depth Customer Avatar with the most common needs, desires and pain points of your visitors.

Having this type of knowledge will help you personalize your campaigns, and create messages with great impact.

Once you have that, look at your analytics and see where most of your traffic comes from, and where it goes to.

Make a list with your top 3-5 pages.

Take a look at the content on those pages, and based on the source of the traffic, figure out the reason people visit them.

Maybe your top page is an article about pet grooming, and your traffic is coming from organic Google searches on this keyword: “pet grooming tips.”

You know your visitors have an interest in finding information about pet grooming, and they are actively searching for that information.

In this case, we suggest you try 2 different campaigns:

• A Yes/No or simple Opt-in popup with a lead magnet about pet grooming.

The lead magnet can be a guide about pet grooming for different dog races, or it can be a collection of your already-written articles you have on your blog.

Anything that gives extra value.

This is the route Nick took, and as you’ve seen, he had some incredible results following this method.

• Content Lock campaign.

Make people subscribe to your newsletter before they can finish reading the entire article. This practice is used by major newsletters, like The New York Times and The Wall Street Journal.

These are just two simple examples of how you can use OptinMonster to increase your conversion rate and grow your email list faster than ever.

For more tips and advice in this direction, you can contact our Customer Success team and read our blog articles. You can also join OptinMonster University, and access a collection of videos and materials created by top conversion experts.

If you want to start with something very practical, read this: 107 Quick Simple Tips to Increase Your Conversion Rate!

Summary

Nick used OptinMonster Opt-in popups to increase the conversion rate of his lead generation campaigns by up to 1000%.

Using OptinMonster totally changed my email growth strategy. I’m now using content marketing getting results thanks to the inline forms and popups on my site. My Friends Newsletter has grown tremendously since I started to use OptinMonster. Most importantly, the website traffic that my blog was attracting finally feels valuable because I’m capturing email addresses.

Meet PodBike

Ever heard of a velomobile? These futuristic human-powered vehicles close the gap between bike and car making it possible to cycle with all-round protection.

Podbike is a company that’s re-invented the velomobile with its hyper-cool FRIKAR e-bike.

FRIKAR makes cycling more attractive (even when it’s pouring rain!) with its stable and comfortable design. And what’s more? It can accommodate one adult and one child while still letting you ride on any bike path.

Podbike relies on sustainable and ethical production with a minimal carbon footprint. It uses carefully selected recyclable material that keeps the bike’s structure light but safe.

Podbike needed to build its subscriber list to spread the word, engage with interested people, and reach out to its target market. But their campaigns were fetching only around 4.46% conversions, which is okay, but left plenty of room for improvement.

That’s when they turned to OptinMonster and the results were incredible. Podbike shared their experience and stats with us.

Let’s take a look at how OptinMonster worked for them.

How PodBike Uses OptinMonster

Podbike’s goal with OptinMonster was to boost the speed at which they were collecting email subscribers.

To achieve this, they created a floating bar that welcomes you when you visit the site.

You’ll notice that Podbike uses the countdown timer in a really creative way here. It gives you a countdown to when the next newsletter goes out.

This adds a sense of FOMO (fear of missing out) that others are getting updates about the bike, so new visitors will be more likely to sign up and stay in the know.

Podbike then uses a second campaign to incentivize people to sign up.

This offers an exclusive invite to test drive the FRIKAR at a driving event in Germany if users subscribe to the newsletter. It appears in a responsive lightbox popup to visitors that are browsing specific pages on the site.

Podbike relies on OptinMonster’s geotargeting targeting rules to display different campaigns based on the user’s geographical location.

Janet from Podbike says, “We made a special optin only for people in specific areas. We just love all the targeting possibilities like geo-targeting and Exit-Intent®.”

What we loved about Podbike’s campaigns is their use of brand colors that flow cohesively with the rest of their website.

The neon green adds excitement and vibrancy while the black brings in elegance and substance. By customizing the OptinMonster campaigns to suit their brand voice and style, they’ve stayed true to the message they convey and the emotions they elicit in users.

Results

With just 2 OptinMonster campaigns that encourage users to sign up for newsletters, Podbike has:

• Increased conversion rates from 4.46% to 13.3% with just one campaign
• Enjoyed a total conversion rate of 18.22%

Summary

Podbike used OptinMonster to prompt visitors to sign up for newsletters so they could grow their email list faster.

Janet from Podbike says,

I’ve been working as a digital marketer for 11 years, mostly within eCommerce as a specialist helping eCommerce businesses grow. Optinmonster is the best tool to grow your email list quickly.

Want to see the similar results for yourself? Sign up for your 100% risk-free OptinMonster account below:

Meet Human Food Bar

Human Food Bar is a niche blog focused on energy and nutrition bars with plans to launch their own bar soon. Remy Tennant, the entrepreneur behind Human Food Bar, says one of his goals for the site is to secure great deals for his readers on products he knows and loves.

To drive affiliate product sales and increase email subscriptions, Remy turned to OptinMonster to add stunning lead generation and sales promotion campaigns to the site.

Remy talked with us about how he uses OptinMonster to increase page views, email subscriptions, sales, and revenue. Here’s what he had to say…

How Human Food Bar Uses OptinMonster

Before using OptinMonster, Human Food Bar was seeing slow growth in terms of sales and email subscriptions. Remy was sure that if he displayed targeted offers on the site, he could get more visitors to take action.

And he was right.

After adding OptinMonster campaigns, he saw an 80% increase in email subscriptions!

Here’s what he had to say about his experience:

“My email list growth increased 3x after switching to OptinMonster and adding multiple targeted offers, with a commensurate increase in revenue. I love the entire process of designing and implementing an OptinMonster campaign, including selecting the best template and campaign type to fit my offer and audience. But my favorite part is the A/B testing because the results can be so powerful.”

Taking a closer look, we see Remy uses OptinMonster in 3 ways as a part of his marketing strategy:

• Email marketing: To build a long-lasting relationship with subscribers by sending educational content and minimal sales promos.
• Redirecting traffic to sales pages: To get thousands of visitors to check out sales landing pages improving both page views and revenue.
• Seasonal sales: To capitalize on holidays and marketing sale days to instantly boost sales.

When you visit the Human Food Bar site for the first time, you’re met with this welcome popup:

It only displays to new visitors and instantly offers a 75% discount on Gundry MD products. The visitor simply needs to sign up to get all the details.

This campaign adds thousands of subscribers every month to the Human Food Bar email list, and here’s why:

People visiting the Human Food Bar site are already interested in nutrition bars. By offering an awesome discount right off the bat, people are more willing to sign up.

Next, Remy displays a slide-in offering a lead magnet – the Gundry Diet Complete Toolkit.

Using OptinMonster’s Onsite Retargeting® feature, Remy set up this campaign to appear only if the visitor closed the first campaign without signing up.

So if the visitor isn’t interested in buying products just yet, Remy draws their attention to getting a free toolkit that’s packed with recipes, meals, and more.

This helps cater to 2 separate audiences and intentions.

And between the 2 campaigns, Human Food Bar gets 1,800+ new email signups every month.

Since these are evergreen campaigns, before settling on the designs and targeting rules, Remy tested different versions of the same campaign using OptinMonster’s A/B Testing feature.

This helped find the version that works the best for the Human Food Bar audience to optimize the number of subscribers they get.

Aside from evergreen offers, Human Food Bar takes advantage of seasonal and flash sales including New Year’s, Valentine’s, and Memorial Day. Here’s a popup campaign Remy uses to promote the Black Friday sale:

The countdown timer along with the disclaimer ‘available only while supplies last’ adds a sense of urgency.

This encourages visitors to buy before the deal ends.

Plus, Human Food Bar also displays sitewide floating bars at the bottom of the page to promote their seasonal sales:

As Remy says, “The seasonal sale templates with countdown timers have been amazing. The templates are beautiful and feature-rich out of the box, and I barely have to do any design work. Plus, the floating bars quadruple the traffic we direct to landing pages, significantly increasing revenue.”

To make things even simpler, Remy connected the OptinMonster campaigns to Mailchimp with the built-in integration. This allows him to send automated emails with the discount details, free toolkit, and other engaging emails.

Want to know the average profit from these targeted campaigns? $17,000.

That’s huge!

Human Food Bar truly makes the most of OptinMonster by taking advantage of multiple templates, campaign types, targeting rules, and more.

Results

• 1,800 monthly email subscribers
• $17,000 average profit per seasonal sale
• Website retention rate up 35%
• Average time on site up 18% and bounce rate down 7%

Summary

Growing your business doesn’t have to be slow and hard. OptinMonster lets you create stunning targeted campaigns in just minutes to improve sales and revenue at incredible rates.

Email list building is a cornerstone of affiliate business and OptinMonster plays a huge part in this. User metrics have improved across the website including retention rate, average time on site, and bounce rate, which helps with SEO. So OptinMonster has not only boosted business but has helped craft a better user experience as well.

– Remy Tennant, Founder of Human Food Bar

Meet DateID

DateID empowers online daters to screen their dates before meeting in person. This is to help people make sure their new date is exactly who they say they are.

Since its launch in 2016, DateID has quickly become a popular online service! 70% of men and women believe they’ve seen false information in online profiles or they’ve met a date that didn’t match their profile.

It’s no wonder that thousands turn to DateID to run a private search, so they can spot dangerous catfishers, scammers, or deceitful profiles.

When they just started out, DateID had a steady flow of 55,000+ unique monthly visitors.

But even though people were interested in what they had to offer, it was a challenge converting those visitors into customers. This was because most of their site’s traffic didn’t know where to go and what to do on DateID website.

Remy Tennant, the entrepreneur behind DateID, knew that they just needed to give visitors a little more direction. The goal was to target users with messages to help them understand what DateID is all about and prompt them to take action.

He signed up for OptinMonster and saw an instant increase in conversions. Now, DateID gets 700+ email subscribers, 1,300+ Freemium users, and 400+ paying customers every month!

Remy shared with us how they use OptinMonster and their campaign strategies, let’s check it out!

How DateID Uses OptinMonster

When DateID started using OptinMonster campaigns on their site, it was a game-changer. They focused on creating evergreen campaigns that need to be set up once and will run as long as they’d like.

Here’s what Remy had to say about his OptinMonster experience:

“I’ve been in digital marketing for over 10 years, and OptinMonster is #1 on my list of software tools all digital marketers must master. I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. The campaigns have had a compounding effect and sales are up 2.5x. The robust targeting, A/B testing, and design options OptinMonster offers are unparalleled. Don’t waste time with competitors, OptinMonster is simply the best.”

By creating multiple campaigns using OptinMonster, DateID is able to target different stages of their customer journey to:

• Acquire new email list signups
• Promote their free trial
• Convert freemium members to paying customers

The first stage is to increase email subscribers. And to do that DateID uses targeted Exit-Intent® popups from OptinMonster. This popup appears when a visitor tries to leave the site and asks them to join their mailing list:

Plus, they hooked up the signup campaigns to their Mailchimp account, so new leads are directly added to their email list.

Now here’s where it gets interesting: DateID smartly uses the success message to compound their CTA!

Check it out below:

When a visitor signs up for emails, they’re met with a success message that does 3 things:

• Incentivizes subscribers to become members with a coupon code for 3 free background checks
• Tells them what steps to take next and what they can expect in their inbox as a subscriber
• Calls them to take action and join DateID for free

This campaign alone helps DateID get hundreds of email subscribers and Freemium users.

In this way, DateID uses a couple of campaigns to grab their audience’s attention.

This simple yet powerful floating bar appears at the top of any blog page to offer a free quiz. This tells you more about which dating app would be best for you.

And to draw the attention of the reader, DateID added a MonsterEffect® sound to play when the floating bar appears.

When user’s click on the CTA button in this floating bar campaign, they’ll see a survey embedded inside a popup. This lets them take the quiz without ever leaving the page that they were on.

At the end of the survey, they’ll need to enter their email ID to get the results. This helps DateID grow its email list even more.

Next, to get more visitors to subscribe to their Freemium plan, DateID uses this incredibly simple signup bar that tells users to ‘Get Your ID‘ for free.

Visitors can click on it and instantly begin their journey as a DateID member. This campaign alone brings 162.5% more subscriptions for their Freemium plan!

Once a user has signed up for a free plan, the next step in the customer journey is to get them to buy a premium subscription. DateID uses another OptinMonster floating bar with targeted display rules so that it only appears to new users that are logged into their DateID accounts.

This prompts users to upgrade their subscription plan to a Gold Membership with a 40% discount.

Notice the countdown timer that creates a sense of urgency. This lets users know that this sensational deal will be ending soon.

What’s really cool about DateID’s campaigns is that they are created to last for a long time and bring in conversions consistently without much maintenance and management.

Remy was able to set up these evergreen campaigns using OptinMonster’s powerful A/B testing features. Here’s what he had to say about creating evergreen campaigns with OptinMonster:

“I love the entire process of designing and implementing an Optinmonster campaign, including selecting the best template and campaign type to fit my offer and audience. But my favorite part is the A/B testing because the results can be so powerful. For an evergreen campaign, I will usually run 5 or more multivariate tests before settling on something.”

By testing different versions, Remy was able to find the campaigns that worked best for DateID.

It’s amazing to see how DateID has used OptinMonster to create beautiful and high-converting campaigns to target their visitors at different stages in the customer journey.

Results

Using evergreen campaigns, DateID is able to see consistent growth and tangible results every month. With OptinMonster, DateID gets:

• 700+ email subscribers each month
• 162.5% increase in Freemium subscriptions
• 75% more paying customers every month
• 2.5x sales and revenue

Summary

DateID turned to OptinMonster because they felt like they needed to give their traffic better direction. And they were right!

After using OptinMonster campaigns like floating bars, inline forms, and popups, DateID has more than doubled its conversions and revenue.

They now have over 10 evergreen campaigns across 2 subdomains and their mobile application as well.

Remy Tennant sums it up best:

“Sales are up 2.5x primarily as a result of OptinMonster. As one would expect, bounce rates, retention rates, and eCommerce conversion rates have also improved.”

Want to see it in action for yourself? Just click below to start your 100% risk-free OptinMonster trial today:

Meet PortraitFlip

PortraitFlip takes your standard photo and digitally turns it into a handmade painting. This allows their clients to create a unique, beautiful, and lifelong memory that’s a welcome addition to any home.

One of the things that make PortraitFlip stand out is their dedication to customer service. Each photo that’s transformed into a painting comes with a 100% customer satisfaction guarantee.

They also offer free worldwide shipping to empower more users to make a purchase. And if any changes or modifications need to be made to the final result, they’ll make unlimited revisions at no cost.

With all of these amazing offers in place, you would think collecting emails would be easy.

But, as you know, the world of eCommerce is far from easy–unless you’re working with the right tools, of course.

Because when PortraitFlip began using OptinMonster, they saw a BIG change.

At first, they were getting almost no email signups, conversions, or leads from their website. After installing a handful of campaigns, they started converting over 3% of their site’s mobile visitors.

Now, we want to show you exactly how they did!

How PortraitFlip Uses OptinMonster

PortraitFlip knows a thing or two about driving traffic to their website. They rely on organic traffic over paid advertising to bring lots of potential leads to their services.

But if those people leave the website without signing up, all that traffic might as well have never visited in the first place.

This is especially true considering 70% of customers who leave a website never come back.

With just a few campaigns, PortraitFlip was able to easily transform their traffic into qualified leads and drastically grow their email list.

How? They used 2 methods:

• A floating bar across their site
• OptinMonster’s Exit Intent® Technology for both desktop and mobile

Let’s take a look at what these campaigns look like, starting with a floating bar.

PortraitFlip uses this floating bar to offer each of their guests a 10% off coupon. They also added a countdown timer to builder a sense of urgency.

And while floating bars are a great campaign for any site, it’s the exit-intent popups that really drove email signups for PortraitFlip.

They broke down their exit-intent popups by device:

• Desktop
• Mobile

For desktop users, PortraitFlip added a gamified fullscreen “spin-to-win” wheel to their site:

But they weren’t done just yet. They also added an exit-intent popup specifically for mobile devices. The popup is simple but incredibly powerful:

This campaign converts at 3.08% of mobile users who saw it.

A few factors played a role in PortraitFlip’s success, though.

First, they did some audience research by running split tests with OptinMonster. They created 4 nearly-identical campaigns and ran them simultaneously.

The only difference between the campaigns was the photos used. The goal was to understand which photos attracted the most email signups.

And since split testing in the OptinMonster dashboard is so simple, setting this up wasn’t difficult at all.

Sunny Kumar, PortraitFlip’s owner, had this to say:

“The best thing about OptinMonster, apart from the substantial rate of positive results, of course, is their user interface. It is immensely simple and very well integrated. It comes like breeze to a layman and brings about incredible outcomes.”

This is an important point to make because Sunny isn’t a professional marketer. He’s an eCommerce store owner who needed a tool that was:

• Easy to set up
• Simple to use
• Fast at getting results

OptinMonster gave him a lead generation tool that checked all those boxes.

The second thing that helped Sunny design the perfect campaigns for PortraitFlip was OptinMonster’s templates.

These allowed him to create optin campaigns for mobile and desktop in a matter of minutes with no coding skills required.

With over 50 premade templates, Sunny was able to select the one that most nearly matched his specific goals: growing an email list from both desktop and mobile devices.

Then with the drag and drop editor, he was able to make minor modifications to each campaign to target the messaging specifically to his audience.

This is important because, again, Sunny is an eCommerce store owner which means his time is literally money. He couldn’t waste hours of his time struggling through a campaign editor.

Instead, he loved OptinMonster because the campaigns were as simple to create as they were effective at getting new leads:

“OptinMonster is a perfect combination of a beautiful design and user-friendly configuration which undoubtedly brings great conversion rates. I personally feel that it has a very easy-to-understand interface which is elementary and painless.”

Now that we know how PortraitFlip uses OptinMonster, let’s look at the results they achieved.

Results

PortraitFlip relied mainly on the 3 campaigns mentioned above, and in just a few months, they converted over 3% of mobile visitors and added hundreds more with only 2 other campaigns.

This is a great start for an eCommerce site that was getting almost zero signups before using OptinMonster.

What did they love about working with us?

• The user interface was simple and easy-to-use
• Split testing allowed them to optimize the results in a shorter amount of time
• Targeting rules let them show exit-intent popups specifically to mobile users (and it’s their highest converting campaign)
•  The base templates helped them build professional campaigns in minutes (with no coding or design experience going in)

In the end, PortraitFlip went from getting no new leads to consistently attracting over 100 new signups every month.

Summary

PortraitFlip turned to OptinMonster because they were tired of seeing their site’s traffic go to waste. Again, the majority of users who leave a website never come back!

That’s why capturing these potential leads as they were actively leaving was such a big part of PortraitFlip’s success.

And while they’ve seen a direct increase in sales and reduction in their site’s overall bounce rates, the biggest benefit is put best by Sunny himself:

“The cherry on the top is the number of email signups and visitor conversion that has doubled up since inception and the sole credit goes to OptinMonster.”

Ready to see how it works for yourself? Sign up for your 100% risk-free OptinMonster account today!

Meet Shotkit

Shotkit offers a peek inside the camera bags of the world’s best photographers. It features photography reviews, inspiration, and advice for every level of photographer.

Shotkit is all about inspiring, teaching, and supporting photographers worldwide to become better at art and in their business.

They display portfolios of professional photographers, provide users with educational “gear guides,” and reviews the latest photography equipment to get you the best deals possible.

Before using OptinMonster, Shotkit had been using ThriveLeads for years. But there were a few things they weren’t satisfied with, including:

• Missing reporting features
• Glitchy editing forms
• Unreliable popups
• And more…

At the time, they were getting between 30-60 email signups per day. Then they started experimenting with other platforms before settling on OptinMonster. In their own words, here’s what Shotkit had to say:

“We tried a few other WP plugin solutions to find something more reliable, and easier to implement new designs quickly, but found they all had issues. Our goal was to grow our email list and increase conversions for the particular products we were promoting, especially with exit popups.

We also wanted to experiment more with Yes/No optins and quickly launch A/B tests. We’re fortunate to have a lot of traffic, so we can conduct A/B tests quickly and efficiently. The templates OM offers are also better than the competition.

Another issue we found with competitor optin products was that mobile (responsive) displays were always dodgy! They never worked properly, and editing the standard templates was annoying. OM has solved all this.”

After testing out multiple competitors, Shotkit finally landed on OptinMonster and hasn’t looked back since. As a result, they report having faster site speeds, more email conversions, and higher sales.

Now they get over 100 new email signups per day, which is a 60% increase in conversions or an added 40+ leads per day.

Mark Condon is the photographer behind Shotkit and also has his own photography business, Gold Hat Photography. He told us a bit more about how Shotkit uses OptinMonster for growth.

How ShotKit Uses OptinMonster

Shotkit gets a lot of traffic to their site. But since the site is mainly monetized through affiliate marketing, traffic isn’t enough. They also need conversions.

That’s why Mark focuses on combining OptinMonster’s powerful Exit-Intent® Technology with a lead magnet like a coupon.

Now, you may be wondering, “Do exit-intent popups still work?” And Mark had actually asked himself the same question before coming to a realization:

“Showing coupons, sales, discounts, [and other campaigns] with exit intent may sound like a slimy marketing tactic, but it’s beneficial to the visitor – they’re visiting your review because they’re interested in the product, and without something popping ‘in their face’, they may miss the offer… I consider the exit-pop to be like a final reminder, in case the visitor missed seeing it the first time.”

And Mark’s hunch about how exit-intent popups improve user experience (UX) wasn’t only 100% right; it also led to higher conversions for Shotkit.

Here’s an example of am exit-intent popup that he created for a discount on a powerful photo editing software:

This campaign currently has a conversion rate of 5.57%, well above most email optin standards.

But he uses other kinds of campaigns to grab his audience’s attention, as well. He has a fullscreen campaign that offers a free gift to users. This one starts as a Yes/No campaign:

When users click Yes, they’re taken to an email optin form:

This campaign is currently converting 5.77% of people who see it.

What’s been so fun about watching Mark use OptinMonster is seeing how many high-converting campaigns he was able to create in such a short amount of time.

This simple exit-intent popup, for example, converts at over 21%:

These are just a few of the examples taken from Shotkit, but there are many others. A few factors that play into Mark’s success include:

• Consistent A/B testing
• Creating two versions of campaigns: one for desktop and one for mobile
• Knowing what his target audience wants (discounts on their favorite photography gear)

And, of course, OptinMonster’s powerful features along with its easy-to-use builder. In fact, here is Mark’s experience from editing campaigns in OptinMonster:

“I’m not a designer, but I ‘design’ all the OM templates because it’s the quickest way of implementing changes. Also, the base templates provide a good starting point to make minor edits. Side note: our ‘ugliest’ optin is currently performing the best! (it doesn’t include any images or pretty graphics…)”

In just a few months, Shotkit has created dozens of optin campaigns of all kinds (popups, floating bars, fullscreen welcome mats, and so on), bringing him tons of new leads every day.

By our last estimate, Shotkit had 32 campaigns with conversion rates of 5% or higher.

Results

As a result of using OptinMonster, Mark reported the following results:

• Faster site speeds
• 40+ new leads signing up every day

Neither result should be surprising. Since OptinMonster is a standalone service, it doesn’t rely on your shared hosting plan to function.

In other words, OptinMonster won’t use any of your site’s bandwidth or resources to display its campaigns. Plus, any added scripts to your site are minimal. This leads to much faster load times and keeps your site speed high.

As for generating new leads, that’s to be expected as well. Though it’s impossible to say for sure, Mark’s team thinks more of his traffic is seeing the OptinMonster campaigns than when they used a competing service even with the same display rules configured. In Mark’s own words:

“It’s hard to measure, but we have a feeling that by switching to OM, our forms are shown to more people than with previous optin software, despite having the same display options.”

This is a good reminder that any lead generation tool you use doesn’t just need to work; it needs to work reliably.

And after dealing with many unreliable services, Shotkit was happy to find that OptinMonster solves their problems.

Summary

Shotkit turned to OptinMonster because they felt like they were leaving conversions on the table. Turns out, they were right.

After using OptinMonster for a few months, Shotkit increased site speeds and added over 40 new leads every day (that’s roughly 1,200 new leads a month by conservative estimates).

Now they have over 30 campaigns that convert at a rate of 5% or higher, some of which convert as high as 21%. But at the end of the day, Mark was able to sum up his experience with OptinMonster best when he said:

I held off switching to OptinMonster for a long time, initially because of the premium pricing, but mostly because I was too lazy to make the big switch!

Needless to say, I’m kicking myself I waited this long – the increased cost has more than paid for itself, and switching wasn’t half as painful as I expected. Email signups are up, and so are conversions. High five, OptinMonster!
Mark Condon, Owner, Shotkit.com

Want to see it in action for yourself? Sign up for your 100% risk-free OptinMonster account to get started!

Meet Medstar Media

Medstar Media is a digital marketing agency that helps spas and providers of aesthetic medicine get more customers.

And they have a really fun homepage:

The medical aesthetics industry is a highly saturated, highly competitive market and the cost of sending a visitor to a client’s website is very expensive. Medstar Media’s return on investment (ROI) is dependent on enticing visitors to come into their client’s office or spa for a consultation.

Before OptinMonster, only 2% of website visitors would request an appointment, just slightly above the industry standard.

Medstar Media was looking for a way they could improve conversion rates and drive customers to their clients’ sites.

Chris Zelig, a partner at Medstar Media, told us more about how they use OptinMonster.

How Medstar Media Uses OptinMonster

Using static sidebar forms, Medstar Media saw conversion rates that typically maxed out around 2%.

All that changed when OptinMonster came on board!

By using lightbox popups with exit-intent, conversion rates increased by 500%. This meant that Medstar Media’s clients, even those with smaller budgets, could now outperform national chains with unlimited ad spend.

One of their clients even became the top-selling provider in their industry!

Thanks to the success of their first lightbox popup, Medstar Media began incorporating more optins onto their clients’ sites. They also used split testing to determine the most effective way to capture leads.

Split testing is easy to implement with OptinMonster. From your campaign dashboard, choose the campaign you want to split test and click the split test icon:

From there, give your split test campaign a name and enter a description detailing what you’re testing:

Then, just click Create Split Test and make your edits before saving this version of your campaign.

Medstar Media’s favorite tool is the lightbox popup with exit-intent and they’ve used it to great advantage for their clients.

Case StudySee how Top 6 Digital used exit-intent popups to increase affiliate revenue by 30%!

One of their clients, SKINNEY Medspa, needed more appointment requests from the traffic they were already getting to their website and the static sidebar form they were using wasn’t producing enough leads to justify the cost.

They added this campaign to one of the client’s landing pages using page-level targeting:

This campaign converts at 6.51%, a 5-fold increase!

Adding exit-intent and page-level targeting to your campaigns is easy. Just go to your campaign’s display rules and it’s right there!

Here’s how to enable exit-intent:

For page-level targeting, you can create a rule to easily target a specific landing page by simply adding the slug of the page to the rule. Your rule condition would be If current URL path contains SLUG, where SLUG is the page you want to target.

In addition to exit-intent and page-level targeting, Medstar Media uses scroll-depth to target interested visitors. They added popups like this across their customer sites, each with a scroll depth matched to the needs of the client:

These campaigns convert at more than 5% across the board with some clients converting over 10%!

Medstar Media also likes how customizable the designs are. “This allows us to tailor the optins to best appeal to the interests of the specific demographic we target,” Zelig said.

Of course, the part they love most about OptinMonster is how much the optins help their clients succeed.

Results

Before Medstar Media began using OptinMonster on their site, only 2% of visitors would request an appointment with their clients. Through a combination of lightbox popups, exit-intent, page-level targeting, and scroll-depth, conversion rates have skyrocketed.

This has completely changed their clients’ businesses.

With OptinMonster:

• Medstar Media increased client conversion rates by 500%.
• Medstar Media has helped some of their clients generate millions more in revenue.

Summary

Medstar Media helped their clients achieve great things using OptinMonster, and your business can do it, too! With OptinMonster’s powerful features and gorgeous, fully-customizable templates, you can boost conversions, increase revenue, and grow your email list like never before. You can also use OptinMonster to grow your own agency revenue.

OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets.

Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.
Chris Zelig, Partner, Medstar Media

Meet American Bird Conservancy

American Bird Conservancy is a nonprofit organization dedicated to conserving birds and their habitats throughout the Americas.

Before using OptinMonster, American Bird Conservancy collected fewer than 100 leads per month on their website. They turned to OptinMonster with the goal of creating new leads as well as driving donations and petition signatures.

Joe Lowe, Director of Digital Communications for American Bird Conservancy, told us more about how they use OptinMonster.

How American Bird Conservancy Uses OptinMonster

American Bird Conservancy knew that getting less than 100 leads per month wasn’t doing any favors for their fundraising. One of the first things they wanted to do with OptinMonster was to capture more leads with a strong lead magnet. This would help them build a robust email list that they could target for their fundraising efforts.

A lead magnet is a valuable piece of content offered in exchange for a visitor’s email address.

Their Bird of the Week offering is extremely popular. The mobile version converts 3.67% of visitors while the desktop version converts at a respectable 1.4%.

Those are great results, but to get the most from their campaigns, American Bird Conservancy loves using OptinMonster’s A/B testing tools to find out which campaigns perform the best.

American Bird Conservancy has used A/B testing on their Federal Buildings campaign with great success. Here are 2 campaigns they evaluated… Which campaign do you think performs the best?

Campaign 1

Campaign 2

If you guessed campaign 1, you’re right. A simple change of the image resulted in a 3.99% conversion rate!

A/B testing is super easy to implement. From your campaign dashboard, choose the campaign you want to split test and click the split test icon:

From there, give your split test campaign a name and enter a description detailing what you’re testing:

Then, just click Create Split Test and make your edits before saving this version of your campaign.

As if all this success weren’t enough, American Bird Conservancy uses page-level targeting for their best lead conversion rates. Their Cats Pledge campaign used display rules to have the campaign only show up on certain pages, resulting in a 3.54% conversion rate!

With page-level targeting, you can show or hide offers depending on how different groups of visitors have interacted with your website:

American Bird Conservancy has also had great luck with mobile-specific campaigns and page-level targeting together.

This campaign is created specifically for mobile devices and only appears when visitors are on a specific page:

This campaign converts at 7.01%!

Results

Using OptinMonster has helped American Bird Conservancy double the size of its email list and contributed to strong year-end fundraising results.

• 1,000%+ increase in lead collection
• 1,500–2,000 leads collected per month
• A mobile conversion rate of 7.01%

Summary

Using just a few campaigns can turn your existing traffic into leads and dollars. Plus, with our fully-customizable templates, you have the freedom to really make each campaign your own.

American Bird Conservancy turned to OptinMonster because they knew that they could do better than 100 leads each month. And, wow, did they!

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.
Joe Lowe, Director of Digital Communications, American Bird Conservancy

Meet Shockbyte

Shockbyte is a game server provider, hosting servers globally for games such as Minecraft, ARK: Survival Evolved, and Rust. Shockbyte is the largest game server host in Australia and Asia-Pacific and has hosted servers for more than 100,000 customers around the world.

Before finding OptinMonster, Shockbyte was planning to build its own system for capturing leads… A task that would’ve taken tons of development hours to create (and many more to maintain).

Since finding OptinMonster, they’ve spent very little time maintain or optimizing their optin forms. They just work.

Shockbyte’s primary goal for OptinMonster was to increase sales, but they also wanted to reduce cart abandonment, improve user retention, grow their email list, and promote other content (like their awesome YouTube videos).

Mitch Smith, Managing Director at Shockbyte, told us more about how they use OptinMonster.

How Shockbyte Uses OptinMonster

First and foremost, Shockbyte wanted to use OptinMonster to increase sales. And they have!

In fact, Shockbyte gets 52% of its sales from customers who interacted with their OptinMonster campaigns.

How’d they do it?

Using a simple, site-wide Exit-Intent® optin (and a nice discount).

Shockbyte wanted an optin to recover users who were leaving their website. So, they used one of OptinMonster’s templates and customized it to fit the look they wanted.

Then, they adjusted the campaign’s display rules to include Exit-Intent®, ensuring that visitors would see the offer when they made a move to leave the website or close their browser.

Shockbyte wanted to get visitors to join their email list to get the discount so they could stay connected even after the visitor left.

The optin asks for a single piece of information (an email address) in exchange for a nice discount, making it easier for the visitor to agree.

This simple campaign converts at 13.73%.

Case StudySee how Top 6 Digital used exit-intent popups to increase affiliate revenue by 30%!

Shockbyte also uses OptinMonster to drive traffic to their YouTube channel with a slide-in campaign.

While they don’t collect leads with this campaign, Shockbyte loves this non-intrusive way to share content with their visitors.

To do this, they created a slide-in campaign with a custom image. Then, they added a button that redirects users to the video content they’re promoting.

Results

With a single campaign, Shockbyte has been able to grow its email list and boost revenue. Plus, they add value to their visitors with a campaign that directs visitors to content they’ll enjoy.

• Shockbyte attributes 52% of its sales to its OptinMonster campaigns.
• Shockbyte’s business has grown 10X in the 3 years they’ve been using OptinMonster.

Summary

As you can see, you don’t need tons of different campaigns to achieve results.

Shockbyte turned to OptinMonster because they were in search of a solution that could boost their sales and grow their email list. And that’s exactly what they got!

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.
Mitch Smith, Managing Director, Shockbyte.com