If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Globally, 92.3% of internet users aged 16-64 watch online video content at least once a week, according to an extensive report from We Are Social and Meltwater. If you’re not promoting your brand with video, …
In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush, HubSpot Marketing Trends Report, and Wyzowl. 1. In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we …
In the context of websites, “above the fold” refers to the content that’s immediately visible on a webpage without scrolling. It’s essentially the first impression your website gives visitors. Think of it like the top half of a folded newspaper on a newsstand. Back in the day, that’s where all the important headlines and attention-grabbing stories were …
Of all the SEO goals you can set for a piece of content, the featured snippet may be the most elusive. You have to create both: With so much competition out there, featured Google snippets can feel like an impossible goal. However, there are plenty of SEO strategies that can improve your chances. In this …
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