A successful sales funnel begins with a lead magnet. But not just any lead magnet. You need an opt-in that attracts quality leads and build trust by helping your prospects navigate a problem, implement a strategy, or by giving them a useful tool or resource. In this blog, you’ll find the blueprint for a successful …
Are you tracking the right metrics so you know how to improve conversion rates for your site? Whether it’s click-throughs, newsletter subscriptions, or just plain old sales, your conversions are the lifeblood of your content marketing. It represents the number of people who moved from one stage of your funnel to the next. The ones …
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